RecallCheck Post-Mortem

Recently, I’ve been answering a lot of questions about about RecallCheck, which was an Android based mobile application to allow uses to scan UPC bar codes on packaged food and find out about any recent recalls involving that product.  Developing and marketing RecallCheck, I worked with my business partner Scott. With the project is now over, I’d like to cover some of the learnings and reasons I believe we were ultimately unsuccessful. Continue reading

Advertisements

Understanding FDA Recalls

At Agorasys, we’ve just published a market research report that provides  summary statistics for FDA food recalls, a statistical analysis of important trends, and a qualitative analysis of important issues within the recall notices, with a special emphasis on how existing practices impact emerging mobile technologies like our RecallCheck product.   This report is based on our unique database of recalls developed to support our mobile RecallCheck product that enables users to scan bar codes with their cell phones and find out if the product has been recalled.

Who should read this report:

  • Decision makers seeking to understand the recall landscape
  • Communications specialists helping firms with recall related communications
  • Packaged food marketers
  • Food safety professionals
  • Journalists
  • Food safety consumer advocates

The report’s table of contents is available here